is a web hosting term used to describe how much resources a website
consumes on a web server. In more familiar terms, it is the rate and
volume at which visitors request information from your website.
Every website consumes bandwidth because whenever someone clicks on
a link in your page, the web server is tasked to load that page into
the visitor's browser.
Sites with large traffic will consume more bandwidth than ones with
low traffic. Again, sites with large files will consume more
bandwidth than those with smaller files because the server then
needs greater "energy" to send the large files.
Web hosts charge for their services according to bandwidth. From the
equity point of view and to ensure fair charge, they price hosting
packages on the basis of how much load your site exerts on their
How much bandwidth you need for a site will depend on the type of
site you run. A site which sells baby dolls and has a traffic
density of 100 visitors per day will need about 3 GIG of bandwidth
for a month.
A site which offers an online magazine will need about half that
amount because a magazine is only read. There is no interactivity
which will let the server process anything.
However, if you run a site with 1000 products in a catalogue or an
ecommerce website with a shopping cart, with 1 million visitors a
month, then you will need 10 GIG of bandwidth.
Compared to the doll site, this figure looks too big but there is a
reason. When too many people try to access a site at the same time,
there is congestion so the extra bandwidth opens up the server the
more to facilitate speedy access of files.
This is how to calculate bandwidth:: Multiply the size of your
website by the number of visitors in a month. So if you have a
website which is 1 MB in file size and has 1 million visitors in a
month, then your bandwidth need is 1 GIG.
You can know the size of your website by right clicking on your site
folder and clicking properties. The number of visitors can be
estimated or seen from the web statistics tool provided by your
If you have a big site with large traffic, bandwidth can consume a
lot of money. You can reduce your costs by reducing the size of your
images with a file compression tool.
Every website needs optimum bandwidth to function. You cannot do
without it but you can adopt a variety of ways to reduce the costs
that come with it.
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